Shu Shia draws its inspiration from a vivid summer memory in Chengdu, 2013. Shu Shia is the phonetic translation of the brand's Chinese name. "Shu" means tree, symbolizes the strength and resilience of life, echoing the brand’s commitment to using the purest, most natural ingredients to craft healthy and sustainable beverages. "Shia" means summer, represents passion and vitality, much like the refreshing sweetness in every cup of freshly pressed fruit tea—a gentle gift from nature to delight the taste buds, bringing cool comfort to hot summer days.

Since its founding, Shu Shia has adhered to its core values of natural, healthy, pure, and high-quality, striving to capture the sweetness and freshness of in-season fruits in every cup of tea. Led personally by the founder, the product development team stays at the forefront of market trends, consistently innovating to create new offerings that meet customer needs and exceed expectations. As a leading brand in healthy, premium light fruit tea, Shu Shia focuses on superfood-based products, championing the use of authentic, wholesome ingredients. Signature innovations include the Avocado Light Foodism Series and the distinctive Sultan Durian Series, which have become standout hits. Through these creations, the brand invites people to rediscover the “pure taste of health” in their daily lives.

Over the years, Shu Shia has carved a strong niche in the beverage industry by maintaining a “product-first” philosophy, backed by professional expertise and relentless focus. Its innovation and exceptional quality have earned widespread recognition, including prestigious awards such as the Category Exploration Award at the 2024 Cafe Developers Festival, the Most Promising Growth Brand Award at the 2023 China Beverage Annual Awards, the Golden Tiger Award in 2023, and the Annual Most Anticipated Brand at the 2022 Chengdu New Tea Conference. Additionally, Shu Shia was named a High-Quality Business Representative during the 2022 Chengdu Food New Dishes release and won the Southwest Regional Champion at the China Creative Beverage Competition. Between 2014 and 2018, the brand served as a judge for the International Trend Beverage Competition and consistently achieved outstanding results in numerous contests.

Today, Shu Shia boasts dedicated teams in design, engineering, training, research and development, and customer service, supported by a comprehensive supervision system. The company is equipped with state-of-the-art training facilities and marketing resources, employing advanced management tools such as remote network oversight. Expanding steadily into both domestic and international markets—including Beijing, Jiangsu, Zhejiang, Shandong, Barcelona and Silicon Valley—Shu Shia leverages its strong market presence and financial resources. Guided by principles of honesty, mutual trust, and win-win collaboration, the company remains committed to accelerating growth, fostering innovation, and prioritizing customer value. With a focus on delivering superior products, expanding market share, and redefining the beverage experience, Shu Shia aspires to become a leading force in China’s restaurant chain industry.

树夏，起源于2013年成都的一抹清新夏日记忆：树，象征着生命的力量与坚韧不拔，正如品牌所坚持的，用最纯粹、最自然的原料，打造健康、可持续的饮品；夏，则代表着热情与活力，正如每一杯生榨鲜果茶所传递的清新与甘甜，仿佛是大自然对味蕾的温柔馈赠，炎炎夏日里的凉爽&惬意。

自成立以来，树夏便秉持着“自然、健康、纯粹、品质”的品牌理念，致力于将每一颗当季鲜果的甘甜与清新，完美融入每一杯茶饮之中。由创始人亲自带领产品研发部，紧跟市场潮流，不断研制和开发符合市场需求、客户满意度高的新产品，专注于健康、高品质的头部轻食果茶连锁品牌，以高品质超级食物系列为产品核心，致力探索全域真材实料、健康好食材，为饮品市场提供了坚实的技术保障：比如首创果蔬CP羽衣甘蓝牛油果-轻食主义系列，以及差异化破圈热销爆品-苏丹王榴莲系列……从日常摄入，助力更多人溯回“健康本味”。

数年间，公司以专业和专注的精神深耕饮品市场，始终坚持“产品至上”的理念。并以其卓越的创新能力和卓越的产品品质，在饮品界崭露头角，斩获了多次荣誉和大奖：2024咖门研发者盛典品类探索奖；2023中国‎饮品年度最具奖成长性品牌奖；2023餐饮金虎奖；2022中国（成都）首届新茶饮大会年度期待品牌；2022年成都美食新菜品发布优质商家代表等，还荣获了“中国创意饮品大赛西南赛区总冠军”，并在随后的2014年至2018年间，连续数届担任“国际潮流饮品大赛”的评委，多次参加饮品大赛并取得显著成绩。

目前，公司拥有自己专业的设计团队、工程团队、培训团队、研发团队、客服团队以及完善的督导体系。同时，我们还配备了专业的培训教室和营销团队，实现了网络远程管理等先进管理方式，持续不断进驻北京、江苏、浙江、山东、巴塞罗那、硅谷国内外潜力市场。依托雄厚的市场积累和资本实力，我们以坦诚互信、合作互惠共赢为发展目标。将不断提速发展，推陈出新，持续以创造用户价值为核心，探索饮品产品主义新动能，以更多更好的产品回馈市场，扩大市场份额，力争成为中国餐饮连锁商业的巨头。